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What is Noren?

暖簾

のれん

Noren

Noren are curtains with vertical slits hung in front of restaurants, bars, and shops during business hours. The name of the shop or a symbol indicating the products sold there may be dyed into the cloth, so the noren also functions as a shop sign. Since a shop’s noren symbolizes the shop, the term has also come to refer to a business’s goodwill. Allowing an employee to set up a shop with the same name is called noren-wake (sharing the noren).

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