Live in Japan: Japanese lifestyle and its social culture
Different Desires in Japan and China

Source: Survey of 1,500 Japanese and (between age 20 and 69) and 1,440 Chinese (between age 29 and 59) by the Hakuhodo Institute of Life and Living. Japanese people don't have anything to buy The Hakuhodo Institute of Life and Living, the research arm of the Hakuhodo advertising agency, last July conducted a survey consumer […]

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About Japanese companies and Japanese business people
The Truth About JAPANESE Consumers

By D. McCaughan Shopping is a complicated business. Balancing different elements including price, convenience, personal preferences, sources of information, trust and special offers. No more complicated than in Japan where variety, new offerings, crowded stores and endless on-line and mobile advice are overwhelming. I have written before about some of the shopping options and decision […]

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Live in Japan: Japanese lifestyle and its social culture
Aichi Triennale, a City-type Art Festival in Japan

Inside Look at Aichi Triennale There are many different art festivals in Japan. The most famous one is probably the Triennale in Naoshima. It attracts many tourists from Japan and abroad. Naoshima is an island in the Seto Inland Sea, and its scenic beauty is one of the best things about it, but there are […]

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Live in Japan: Japanese lifestyle and its social culture
How Much Pocket Money Do the Japanese Receive Each Month?

Source: April, 2019 survey of 1,000 full-time male workers ages 20-59 by the Shinsei Bank, Limited The Shinsei Bank, which conducts an annual survey about discretionary spending by wage-earners, found that the average “allowance” among salarymen this year was 38,457 yen ($384) --- the lowest since 1982 (when it was 34,100 yen, or $341). While […]

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Live in Japan: Japanese lifestyle and its social culture
What Do Japanese Eat for Breakfast?

Why do the Japanese prefer bread to rice? Source: Survey of 2,137 married women ages 20-60 conducted in April, 2018 In a survey on the breakfast habits of married women ranging from those in their 20s through their 60s, more than half responded that they prefer a meal based on bread or bread products, with […]

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Live in Japan: Japanese lifestyle and its social culture
RUNNING Culture in Japan

The country has always had a strong tradition in distance running. Long before I moved here I noticed when watching the Olympics coverage, very disciplined Japanese runners were among the leading packs in the distance races. Years ago, I became fascinated with the uniquely Japanese ekiden (long‐distance relay road race) culture, more of which is […]

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Live in Japan: Japanese lifestyle and its social culture
Interview with Manuel M. Lopez, Former Ambassador of the Republic of the Philippines to Japan

Profile: Ambassador Manuel M. Lopez presented his credentials as Philippine Ambassador to Japan to H.M. Emperor Akihito on April 7, 2011. He used to be Chairman and Chief Executive Officer of the Manila Electric Company (MERALCO) from 2001 to 2010. He holds many important business posts, including chairmanship of the Lopez Holdings Corporation. Can you […]

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Live in Japan: Japanese lifestyle and its social culture
A Costumed Marathon in Japan

On the second Sunday of each year, the Ansei Tooashi Samurai Marathon is held in Annaka City, Gunma Prefecture. This year the race was held for the 39th time, with 1,703 runners, dressed in unique costumes, taking part. Cheered on by the spectators, the runners race in two parts, a 28.97 kilometer section that transits […]

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Live in Japan: Japanese lifestyle and its social culture
Asking Japanese Teens What They Think about Their Fathers

Source: Nationwide survey of 963 teens by Lifemedia (June, 2013) Easy to get angryHe is inflexible (or stubborn)Won’t listen to meDoesn’t do household choresNothing in particularCares about our familyIs gentleCan depend on himWorks hardKnows lots of things When teenagers around Japan were asked what they liked most about their fathers, the most common replies were […]

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Live in Japan: Japanese lifestyle and its social culture
Future Dreams of Japanese Children

Japanese Children's Dreams By D. McCaughan Japan is a place where a lot of time is spent reflecting on the past. I have lived here for nearly 10 years, and nearly every piece of research I have seen, all the reports on the state of economy, all the books and articles on Japanese society seem […]

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