The Truth About JAPANESE Consumers
February 10, 2021
By D. McCaughan Shopping is a complicated business. Balancing different elements including price, convenience, personal preferences, sources of information, trust and special offers. No more complicated than in Japan where variety, new offerings, crowded stores and endless on-line and mobile advice are overwhelming. I have written before about some of the shopping options and decision […]
What will happen to luxury after COVID-19? Learning from the past incidents in Japan
September 2, 2020
What will happen to luxury after COVID-19? Learning from the past incidents in Japan “Because you never know what happens tomorrow… I want to distinguish what’s REALLY necessary for me” or so said a middle-aged Tokyo women in a focus group in August 2011. The experience of March 11th and the ongoing threat of the […]