About Japanese companies and Japanese business people
Japan's Beauty Business

Japanese Women Are Big Consumer of Beauty Goods Japanese women are well-known to have perhaps the most excessive relationship with beauty items. According to different studies they are the world’s per capita largest spenders on beauty goods. They carry more items in their bags and purses than any other woman. Their routines are the most […]

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About Japanese companies and Japanese business people
Research on Japanese females

Conducted among 207 women in their 20s Source: mandom corp. A survey that measures whether females in their 20s prefer to participate in joshi-kai or girls’ nights out or gokon, which are mixers or group parties, shows that girls’ nights out are overwhelmingly more popular.  Besides “fun” and “stress release,” some answers indicate that women […]

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