Japanese Youth Type (4): "Nagosaa Tribe"
Japanese Youth Type (4): "Nagosaa Tribe" Only believing what they hear from their inner circle (nagosaa tribe) Members of the tribe in the fourth quadrant have the most serious problems in this new village society. They only use cell phones, they have introverted personalities, their network is small, they are barely aware of what cell […]
Japanese Youth Type (3): "Hikki Tribe"
Japanese Youth Type (3): "Hikki Tribe" A tendency to withdraw (hikki tribe) Members of the tribe in the third quadrant are introverted, with strong computer skills. With an image of having been beaten down by adults and mass communication, withdrawing into their own homes or rooms, and doing nothing but use their computers, they have […]
Japanese Youth Type (2): "Intaan Tribe"
Japanese Youth Type (2): "Intaan Tribe" Connecting across generations and geography (intaan tribe) Members of the tribe in the second quadrant are the most promising youths in the new village society. They have strong computer skills, their information is both plentiful and diverse, and they are outgoing, mixing with many other ethnic groups. This group […]
Japanese Youth Type (1): "Ibesaa Tribe"
Japanese Youth Type (1): "Ibesaa Tribe" According to Youhei Harada, researcher of Hakuhodo Institute ofLife & Living, along the vertical axis, youth are divided into “outgoing/extroverted” and “introverted.” Along the horizontal axis, they are divided into “people who only use cell phones” and “people who (are able to) use both cell phones and computers.” Many […]