Work in Japan: Japan Biz Cultural Words
Koikeya's Karamucho

Karamucho Koikeya's Karamucho With its success as Japan's first mass producer of potato chips and its position as a comprehensive maker of snack foods, Koikeya put on sale in 1984 the popular snack Karamucho. At the start, however, their boasted spicy hot flavor was not accepted initially making it difficult to market. So, let's take […]

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