Kumade, or an ornamented garden rake is sold at the tori-no-ichi held at various shrines in November, this bamboo rake is believed to gather in good luck for the coming year. Traditional symbols of good fortune—tai (sea bream) and masks of lucky gods; of prosperity, gold coins and ripe ears of rice; and of longevity, the tortoise and crane—as well as other charms decorate kumade. The favorite of merchants’ kumade are also often ornamented with replicas of rolled books believed to contain various secrets of business success. These ornamental rakes are rarely seen in big companies, but they are often displayed in small shops. This is another Japanese business custom.