December 13, 2019Last updated : October 16, 2021Ryoji Shimada
Noren (暖簾 のれん)
Noren, are short curtains with vertical slits hung in front of restaurants, bars, and shops during business hours. The name of the shop or a symbol indicating the products sold there may be dyed into the cloth, so the noren also functions as a shop sign. Since a shop's noren symbolizes the shop, the term has also come to refer to a business's goodwill. Allowing an employee to set up a shop with the same name is called noren‐wake (sharing the noren).
Noren has the same meaning as a brand in English. The term "noren-dai" is often used in business to mean the brand value a company has when it is acquired.